Last month I had the pleasure of contributing to an innovative new fashion magazine – Hope Street. The Scottish-based magazine will showcase look-books from new fashion designers, beautiful fashion films and fashion shoots from exciting new photographers and creatives.
The magazine is headlined by Scottish Art Director and Make-up artist Sara Hill who has collaborated with up-and-coming make-up artists, photographers, stylists and filmographers who are quickly gaining a global reputation.
My article looks at the top fashion trends this season including oversized coats, tartan, houndstooth patterns and pink. Read my Autumn Winter 2013 trend report below and visit http://blog.hopestreetmag.com to buy your digital or print copy of the magazine.
We’ve won an award! Frock Trade has topped the charts as Mallzee’s Favourite Scottish Fashion Blog. I woke up on Saturday to the happy news that personalised shopping site Mallzee.com had voted Frock Trade as one of their all time favourite blogs. As the only Scottish blog at the top of the list I’m feeling both proud and patriotic. It’s great to appear alongside some of my favourite bloggers including Peony Lim, Emily from Fashion Foie Gras, Ella from La Petite Anglaise and Monica from The Elgin Avenue. The lovely people at Mallzee had this to say about Frock Trade….
“The champion of Scottish fashion. The lovely Ann Russell cut her teeth in the realm of fashion styling before starting up Frock Trade to document the latest fashion happenings. Expect snappy, fashion focussed interviews, the latest high street news and some awesome travel tips. Anyone who has ever moaned about living in Scotland – read this and zip it.”
1/ Tell us about your career journey to date.
I graduated with a Masters last year and whilst at university I was gaining invaluable work experience interning for Harvey Nichols, The Scottish Fashion Awards and Good Housekeeping magazine. Working within these established businesses has given me skills and insights that will help to make my business a success.
2/ You recently lauched an online clothes shop. What makes The Chic Boutique different from other online retailers?
The Chic Boutique sells brands that are not currently stocked in the UK or Europe. To stay ahead of competitors I plan to source brands which are new in the UK or just emerging because I like to support new businesses.
3/ How has your business education helped in the launch of your website and what have been your main challenges?
My business education taught me the fundamentals of how a business should operate. I undertook a large research study on ecommerce and luxury branding which definitely helped me understand the industry and what consumers are expecting when they shop online. The main challenge has been finding new and unusual brands which are exclusive therefore I am always keen to make contact with new designers.
Collaborating with Topshop is a pretty big deal for any designer so I was really pleased to hear that Hayley Scanlan’s ‘Queen of Hearts’ collection went live in the Oxford Street store in London yesterday. Dundee designer Hayley was hailed as a rising star at the Scottish Fashion Awards in 2012 and has developed her label considerably ever since. The H.S x Topshop collection brings some of her signature styles, including digital print dresses, to the high street. London’s fashionistas will be fighting to get their hands on an H.S exclusive.
Hayley’s work is inspired by two of her style icons, Debbie Harry and Mary Queen of Scots so be prepared for cobalt blues, deep reds and a Prince of Wales check. She said: “Debbie Harry is one of my icons. I loved the idea of pairing someone like her with an equally rebellious heroine, Mary Stuart, the former Queen of Scotland. This is a collection that has taken me deep into the heart of my Scottish roots and represents a strong and feisty femininity.”
I’ll be checking out Hayley’s high street debut next week during London Fashion Week. If you’re in town make sure you drop by Topshop Oxford Street before 21st September to get your hands on the best of H.S. Alternatively follow Hayley on Twitter @HayleyScanlan for all her latest news and pictures
This week I can’t get enough of two fashion films. The photography, scene and subject work so well that it’s hard not to be spellbound by the Fendi film. Fendi collaborated with image-maker Ruth Hogben on the fashion film to show off their underwater-themed Pre-fall 13-14 collection.
‘Drawing inspiration from the fashion house’s Roman roots, Hogben aimed to capture the essence of a true Roman woman – a strong, confident female. ‘The Roman woman does not perform, she is performed to,’ explains Hogben.’ Take a quiet moment to watch the film and be momentarily transported into a luxurious palatial world….http://m.youtube.com/watch?v=yqV2bWvqDAg
I’m also liking the pink trend for Autumn / Winter that was shown by Jonathan Saunders, Miu Miu and Roksanda Illnic amongst others at fashion week. As the weather starts to get colder we’ll be snuggling up in cosy pink knitwear and counting the days till Christmas. Check out this video by Wonderland for Winter wardrobe inspiration….
I’ve never been so excited about a game of football! My television debut came last week during the Scotland v England football match. I’d styled a campaign for the Scottish Football Association who were working with sponsors Vauxhall to create a series of still adverts that would pop-up during breaks in the match. These adverts were based around some tongue in cheek comparisons between Scottish and English tradition, encouraging us to laugh at ourselves. My task was to find (amongst other things) a series of kilts and Scotland football tops for our fans to wear on Portobello beach, Edinburgh. Huge thanks goes to 21st Century Kilts for helping our gents look so patriotic. This quick snap shot of an ‘Essex tan’ versus ‘Tartan’ should make you smile….
Fashion fans were treated to an exclusive catwalk show at the City Art Centre (2 Market Street, Edinburgh) yesterday amidst the buzz of the Edinburgh Festival. The latest collections from Thistle Street denim specialist ALC and Scandinavian fashion boutique Kakao by K were showcased within the surrounds of the gallery’s ‘Coming into Fashion’ Conde Nast exhibition. Highlights of the show included a Paul and Joe Sister cardi-coat from ALC and an elegant pink and gold Malene Birger dress from Kakao by K.
The show was a result of a local creative collaboration between retailers ALC and Kakao by K, hair by Dickson Reid, images by PSD Photography, models from Colours Agency, make-up by Kari Hart and Laura Sutherland and styling by me. The fashion programme continues this month at the City Arts Centre with Scottish designer showcases and creative events. Find out more on the gallery’s schedule of events here.