As the weather gets colder knitwear shopping is at the top of my agenda so when I heard The Campaign for Wool had partnered up with 15 student designers and 10 top British fashion brands to create a series of jumpers I was excited to see the results.
Now in its second year, the Wool School offers student designers the opportunity to design a jumper which will be sold nationwide by some of the UK’s top retailers during Wool Week (14th-20th October). Students were selected from 12 leading textile and fashion universities with creatives from each retailer deciding on a design that would be sold by their label. The Campaign aims to encourage young designers to engage with natural fibres and create innovative knitwear pieces whilst learning more about the wool production process.
Wool is such a integral part of Scotland’s fashion heritage that it seems fitting to have a programme that educates up-and-coming designers about the ways it can be crafted for a modern audience. With that in mind I was particularly pleased to hear that three young Scottish Designers Francesca Stride (University of Glasgow), Lindsay McQuarrie (Jordanstone College of Art) and Emma Lawrie (University of Edinburgh) had created winning designs for Pringle, Brora and Folk respectively.
My particular favourite is this modern boat neck lambswool sweater (pictured below) by Francesca Stride for Pringle. Its reverse intarsia is a modern take on the brand’s signature Argyle print. Having interviewed Pringle’s COO Tracy Chapman recently for Vogue I know how passionate the brand is about working with innovative fashion students and I’m sure Francesca will be pleased to see her design added to Pringle’s prestigious archive at the brand’s Hawick mill.
Visit www.campaignforwool.org for a list of Wool School stockists.